Sendai's new famous place! Stationery theme park, where you can find what you want.

  • Miyagi
  • Souvenirs
Entrance to the stationery theme park

What is the stationery theme park "Forest of Stationery"?

About a 2-minute walk from the West Exit of Sendai Station. It is located on the fourth floor of a high-rise building called AER, which is a landmark in the center of Sendai City.
The store boasts a full lineup of more than 56,000 items in a sales floor area of approximately 1,450 square meters. You can find everything from standard products, original products, foreign products, souvenir products, slightly geeky products, and products that you have never seen before at the "Forest of Stationery. Although the store is spacious, it is very well organized and easy to find what you are looking for.

We will introduce you to "The Forest of Stationery," a theme park of stationery that both children and adults can enjoy.

Lots of surprising original products!

A must-see for all Musubi Maru fans! We have many original goods.

You will want all of them!
The original Musubi Maru goods are very popular at the "Forest of Stationery. There is a notepad with a trick that makes you giggle unintentionally, a magnet with a set of Sendai's specialty "Zunda Mochi" and Musubi Maru, and ballpoint pens and hanko (stamps). There are also ballpoint pens and stamps. They are very popular and full of playful spirit. You cannot buy them at Sendai Station, so please visit the "Forest of Stationery.

The hot topic of the moment! Zundamochi?

It's like "Zundamochi"!
This is an original "Zundamochi" glass pen.
The texture of Zunda is just like real "Zundamochi"! The realistic appearance of this popular product is very eye-catching.
The glass pen is characterized by its beautiful transparency. Some people may be hesitant to use it because it looks difficult to handle, but it is simple to use and once you get the hang of it, you will be able to use it easily even for the first time.
Since each pen is handmade, the "Zundamochi" part, the shape of the barrel, the pen tip, etc. may vary in texture and other characteristics.
Please try using your own Zundamochi.

Glass pens are also available!

There are glass pens with the images of "Hirose River," "One Thousand Cherry Trees," and "Jozenji Street!
You can't help but admire the transparent glass pen that seems to suck you in. Please visit us at the "Forest of Stationery" and take a look at the real thing.

Miyagi zelkova" commemorating the 150th anniversary of the birth of Miyagi Prefecture.

There are four different colors!
The zelkova tree is designated as the prefectural tree of Miyagi Prefecture. Jozenji-dori, the beautiful green tunnel that is the symbol of Sendai, is also lined with zelkova trees. Miyagi Keyaki," a ballpoint pen made from thinned zelkova wood, is now on sale at "The Forest of Stationery" to commemorate the 150th anniversary of the creation of Miyagi Prefecture.
The pen barrel is made of zelkova wood, which gives the pen a gentle warmth, and the more you use it, the more comfortable it becomes in your hand. Since it is a natural material, the grain of the wood will vary from piece to piece. Please remember Sendai every time you use the ballpoint pen.

Popular "Ichimitsu Senbonzakura" and "Zunda

Two colors, "Ichimoku Senbonzakura" and "Zunda" with a one-point mark in spring-like hues will finally be available in March 2023! The one-point mark is very cute.


"SENBON-ZURA" blooms for 8 km along the bank of the Ishikawa River that runs through the center of the towns of Ogawara and Shibata in Shibata-gun, Miyagi Prefecture.
Planted by Kaijiro Takayama in 1923, the thousand or so cherry trees are in exquisite harmony with the snow-capped Zao mountain range and the rows of cherry trees in full bloom reflected on the Shiraishigawa River.
The image of "100 best cherry blossom viewing spots" is the pride of Japan.

Zunda
Zunda, a typical local dish of Miyagi Prefecture, is said to have originated when Lord Date Masamune mashed edamame (soybeans) with the handle of his jintachi (sword) in battle and ate them, which became known as "zunda" in Japanese.
The name "Zunda" was inspired by such "Zunda.

New colors will be available in July 2023!

On July 15, 2023, a new "Shark" will be released with a one-point mark in a shade of blue that is typical of the summer sea.
Miyagi Prefecture boasts the largest catch of sharks in Japan. The image of "Shark" is inspired by the "Blue Shark," which is the most abundant shark caught in Miyagi Prefecture.
Please check it out!

There are more! Local Stationery

Very popular "Sendai-ben Kokeshi Doll" goods
Many limited original items
Sendai-ben Kokeshi" goods are very popular because of the unique kokeshi that speaks in Sendai dialect! Would you like to buy one as a memento of your trip to Sendai?
Also, our original ink "Mori no Iro Meguri Date no Sanshoku (Three Colors of Date)" is a set of colors associated with the Sendai han (domain) whose first lord was Date Masamune. The three colors are "hirasya", "datenokachiiro", and "sendaimousoudake", which are red, blue, and green for everyday use. Please use together with glass pens.

Visit the "Forest of Stationery" when you come to Sendai!

You can find what you want!
Exciting and spacious store
All of the employees of "The Forest of Stationery," who love stationery, are always challenging new things in cooperation and collaboration with the local community on a daily basis. We are a source of information about Sendai, and we have many playful plans, so you can't take your eyes off 【Stationery Forest】. We have a wide variety of stationery, office supplies, sundries, characters, and design stationery that only a specialty store can offer, so please be sure to visit our exciting stationery theme park for both adults and children.
Official website of the Forest of Stationery
Official Instagram of the Forest of Stationery
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