Tohoku Standard Market] You can find the Tohoku you want at [Tohoku Standard Market], located right next to Sendai Station! Find the Tohoku you want at Tohoku Standard Market!

  • Miyagi
  • Souvenirs
The whole Tohoku region is here!

Just a 4-minute walk from Sendai Station, you can feel like you're traveling to the 6 prefectures of Tohoku!

Popular mini bonsai and moss balls

A little bit of interior design...

Where do you think of places where you can buy souvenirs from Miyagi and the Tohoku region?
Here are some stores we recommend for those who want to buy souvenirs and gifts that are different from the usual!
This time we visited "Tohoku Standard Market" on the 5th floor of Sendai PARCO2.


The store sells mainly traditional crafts, design folk crafts, sundries, and local foods from six prefectures in the Tohoku region, which are sure to be appreciated both for daily use and as gifts. Just looking at the store is an exciting experience.

Miyagi's standard souvenirs are...!

Lots of cute kokeshi dolls!

Which kokeshi doll is your favorite?
Kokeshi dolls of various colors
Kokeshi dolls of various lines are lined up in the store. It is very rare to find such a large variety of kokeshi dolls in a store. Even within the same lineage, each craftsman has a completely different face and atmosphere!
It might be fun to find a kokeshi that you like. If you see a kokeshi doll, it is fate! Take it home with you. (Let's buy it and take it home.)
Also, there are many kokeshi stationery items perfect for daily use, such as ballpoint pens and masking tape.

Ballpoint pens for everyday use!
Masking tape that girls are crazy about!

Foods from the 6 Tohoku prefectures are also popular!

At this store, canned foods, snacks, tea, coffee, and other foods are very popular both as souvenirs and for local people.
You can find delicious foods from 6 prefectures in Tohoku, so you can feel a little like a traveler even though it is hard to travel in these days.

Sendai JR East Travel Service Center recommends

Green tea black tea?
Among many products, JR East Travel Service Center Sendai highly recommends "kitaha Tohoku-born Green Tea Black Tea". Momoseicha has been around since the time of feudal lord Date Masamune. Momoseicha is a rare Japanese black tea made from Momoseicha.
The fragrant and refreshing flavor comes from the thick tea leaves grown in Ishinomaki City, Miyagi Prefecture, where the tea is grown in the cold. Available in tea bag form, it is delicious both hot and iced, and can be paired with a variety of sweets, both Japanese and Western.

The overwhelming food corner

The whole tasty shelf!
Many food items are displayed on the shelves, including the popular canned mackerel! All of the products are so well-selected that it is hard to decide which one to buy. Even if you buy a lot of heavy canned foods, you can enjoy shopping with peace of mind because of the delivery service.

A full lineup of traditional crafts

Nambu ironware, popular both at home and abroad.

You will also find a large selection of Nambu ironware, a traditional handicraft of Iwate Prefecture. The more you use [Nanbu Tekki], the better it tastes, and it is durable and lasts for many years, so it is very popular even among people from overseas. Some customers come to the store to buy Nambu Tekki. We sell a variety of Nambu ironware, from traditional designs to stylish modern designs, so please visit us.

Other popular items include Tamamushi Nuri, a Sendai-born handicraft characterized by its glossy color and luster, and Akita's Kyogewappa (bentwood).
Nambu ironware that will make your eyes twitch!
Traditional Tohoku crafts are here!
The "Tohoku Standard Market" has selected products in two ways, considering the past and future of the Tohoku region.
The "Tohoku Standard Market" has been selected in two ways, considering the past and the future of Tohoku: ■ Products that have taken root in Tohoku's daily life and have become the standard
■ Products that could become the standard for Tohoku in the future
We want to support both traditional products that have continued for a long time and newly created products by making them the Tohoku standard for 100 years from now.

The store's eye-catching wooden display shelves and interior decor were created by Ishinomaki Kobo, a brand that was born immediately after the Great East Japan Earthquake in 2011 as a furniture workshop using a minimum amount of wood and tools. Ishinomaki Kobo's furniture is combined with cedar from Miyagi Prefecture and is so sturdy that it did not shake even after the major earthquake that occurred in March 2022. Wrapped in the warmth and warmth of the region, Tohoku Standard Market is a store that is filled with the thoughts and traditions of the store and the people of the region, as well as the entire Tohoku region. It is just a short walk from Sendai Station, so why don't you come and visit?
Tohoku Standard Market
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