Tokyo Station] Tokyo Character Street - 3 recommended by JR East Travel Service Center Tokyo staff

  • Tokyo
  • Souvenirs
Photo courtesy of Tokyo Station Development Co.
What comes to mind when you hear the words "Tokyo Station"? For some, the Marunouchi Station Building, the beautifully illuminated Naka-dori Avenue in winter, or the Marunouchi office district may conjure up images of a slightly more grown-up town!
We would like to introduce you to Tokyo Character Street, a fun place for children and adults alike to return to their childhood memories.
Located in Tokyo Station Ichibangai on the first basement floor of the Yaesu side of Tokyo Station, Tokyo Character Street features more than 30 character stores, and is a great place to stop by when traveling. The street is crowded with customers who stop by on their travels or to buy their favorite character goods and Tokyo Character Street exclusive products.
In this issue of JR East Travel Service Center Tokyo, we would like to introduce three stores that are particularly popular with our customers.

"Pokemon Store" with a wide range of original goods

Pokémon Center" is an official Pokémon store with multiple locations in Japan. The Pokémon Store is a casual version of the Pokémon Centers in Japan. The attraction of the Pokémon Store is that it offers a lineup of products centered on popular items from the Pokémon Center, making it easy to purchase original goods!
The Pokémon Store Tokyo Station Store, located in Tokyo Character Street, also offers a wide variety of unique Pokémon goods, including a stuffed Pikachu dressed as a stationmaster, miscellaneous goods, toys, and more. The main customers are parents and their children, but due to its location in Tokyo Station, the store also attracts a variety of customers, including those on their way home from a business trip and those shopping for gifts for their grandchildren.

Among the many products in the store, the "Pokémon fit" series of plush toys is particularly popular. The lineup includes many Pokémon from various regions, and many customers are delighted to find a Pokémon they have raised in a game in the past. Also, many people purchase more than one because they are compact and palm-sized.
The Pokémon Store is popular, but the busiest times are from 10:00 a.m. to noon, just after the store opens, on weekends and holidays. Even on weekdays, the store tends to be crowded after 5:00 p.m., so we recommend shifting the time of your visit if you want to shop at a leisurely pace.
Pokémon fans are encouraged to visit the Pokémon Store to find their favorite Pokémon merchandise!

©2022 Pokémon. ©1995-2022 Nintendo/Creatures Inc./GAME FREAK inc.

The LEGO ®︎ store" popular among all generations

One of the most popular items in the LEGO® Store is LEGO® Super Mario™! Download the app on your smartphone or tablet device. Players can use LEGO® bricks to build their own courses with Mario and other popular characters, and then compete with friends to see how fast they can get from start to finish and how many coins they can get. The LEGO® Store values the "experience" of using LEGO® bricks in real life, and holds events such as LEGO® Dots design lessons and hands-on workshops. So, here are some other experiences that are unique to the LEGO® Store♪

Build a Minifigure" is another popular LEGO® Store product that allows visitors to create their own original minifigure by freely combining face and body parts. You can choose from a variety of facial expressions, hairstyles, and outfits. It will be fun to create a mini figure that looks like you, your family, or your friends! Other LEGO® Store exclusive products include "Pick a Brick," which allows you to choose and purchase parts of your favorite colors and shapes, and "Make your own Key Ring," which allows you to create your own key ring by adding letters to your favorite blocks. It is a great way to create LEGO full of originality or to give as a gift. Please visit the LEGO® Store and enjoy the experience of using LEGO® bricks.

LEGO and the LEGO logo are trademarks of the LEGO Group. © 2022 The LEGO Group.

Donguri Republic" is a must-see for Ghibli fans

Donguri Republic" offers many goods of Studio Ghibli's works, which are known not only in Japan but also in the world. Before the spread of the new coronavirus, there were many foreign customers from Asia and Europe. In addition, many women in their 20s and 30s buy baby products, towels, socks, and other items for themselves or as gifts. Among the many Ghibli characters, Totoro from "My Neighbor Totoro" and Kaonashi from "Spirited Away" are especially popular at Donguri Republic. Here are some of the items recommended by the store staff♪

The embroidered brooch collection with designs of characters from Ghibli films is a popular item purchased not only by Ghibli lovers, but also by students on school trips and those looking for an easy souvenir. The contents of the box are hidden from view, so you can't see what's inside until you open the box! Of course, if you want them all, you can buy them by the box!

Kaonashi is also popular in Donguri Republic, and the "Spirited Away: More! Munch Munch Piggy Bank". When coins are placed on the plate, Kaonashi speaks and swallows the coins. It is said to be very popular among foreign customers. This product reminds me of a scene from a movie!
Other popular products include limited-time gift items and finger puppets exclusive to Donguri Republic.
These are just a few of the products introduced here. Please visit us to find your favorite Ghibli products.

© Studio Ghibli

This is an introduction to the three stores we recommend. There are many other stores in addition to those introduced here, so please try to find your favorite character store.
Tokyo Character Street
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