The latest information in 2025 [Eki-naka Morioka Gourmet] is hot on the south side of the station! From souvenirs and take-out to local sake and craft beer!

  • Iwate
  • Eating
Morioka Station 2nd floor south side area
Under the concept of "Delicious, Fun, Nostalgic - Taste the whole, wonderful Iwate", four stores have opened on the 2nd floor of Morioka Station, one on the south side outside the ticket gates and one inside the Shinkansen ticket gates!

GOZZO Iwate

GOZZO Iwate" is a shop that offers a variety of Iwate products under the concept of "Let's bring back the 'fun' of Iwate! GOZZO Iwate] is a souvenir shop with a new sensation, packed full of Iwate's products under the concept of "Let's take home the 'fun' of Iwate! Gottso" is a dialect word meaning "feast.
Inside the store, you will find not only the ever-popular "An Butter," Morioka's soul food, but also GOZZO Iwate's original cooked bread made with Fukuda bread. There is also an eat-in space where visitors can enjoy sake tasting and dishes made with local specialties and ingredients from Iwate! Please enjoy Iwate to the fullest right before entering the ticket gate.
GOZZO Iwate
GOZZO Iwate】Website is here:

Take-out fried chicken and pizza specialty restaurant "Chicken King

The fried chicken and pizza take-out from Toriou is available for purchase in quantities of three or more, and is highly recommended by the staff at JR East Travel Service Center Morioka. One staff member said, "This is the best fried chicken I've ever had in my life! We also recommend the authentic handmade pizza baked at over 400 degrees Celsius. How about takeout with fried bean curd?
Chicken King
【Chicken King】Website is here:

Eki-naka Kaisen-sha NEO Kaiou (Seafood Bar)

You can enjoy Sanriku seafood and local sake from Iwate at "Eki-naka Kaisen Shaba NEO Kaiou". Sashimori (sashimi) using fresh fish purchased daily is a popular item, and can be enjoyed together with Iwate's local sake! Although the restaurant is located in a station, it is possible to hold a private party. Lunch is also recommended! The "KARAAGE" set meal, which uses fried chicken from the nearby "Chicken King," is also a popular item.
Eki-naka Seafood Bar NEO KAI-OH
【Chicken King】Website is here:

BAGEL & BEER Lit work place

A popular store in front of Hanamaki Station where you can enjoy homemade bagels and craft beer brewed in house has opened a new store at Morioka Station. We always have 8 kinds of popular craft beers on tap, including 3 different kinds for comparison. In addition to alcohol, we also serve freshly ground coffee and a café menu, so please feel free to stop by!
BAGEL & BEER Lit work place
【BAGEL & BEER Lit work place】Website is here:

Coffee Roaster CAFE LAube

Coffee Roaster CAFE LAube" opened inside the Shinkansen ticket gate. The owner designed and built the only roasting machine in the world, and carefully hand-drip brews fresh and clean coffee. Freshness is of utmost importance to us, and we are constantly pursuing ways to roast delicious coffee.
The coffee soft serve ice cream, which is made using a unique method that allows you to really taste the coffee, is authentic and popular among the staff at JR East Travel Service Center Morioka.
Coffee Roaster CAFE LAube
【Coffee Roaster CAFE LAube】Website is here: The website is here:

Morioka station is under construction for improvement!

Morioka Station has been under improvement since December 2024 to make it more user-friendly and easier to understand as the gateway to Morioka City. In September 2025, the north-south ticket gates, which had been divided into north and south gates, were combined into a single ticket gate, which can be passed through freely. We hope you will enjoy the convenience and attractiveness of Morioka Station as well as the new stores!

Combine your favorite train with lodging or a day trip plan for a great travel experience!

You can make your own original trip!

JR East View Dynamic Rail Package is a variable price individual travel product available only on the web. Depending on the timing and conditions of your application, you may be able to get a discount as early as the day of departure. We also offer one-day trip plans! Enjoy your own unique trip according to your schedule and purpose.
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