～The autumn is short, travel to Iwate WANDER IWATE - [Turn it and you'll surely win it! Capsule Toy Challenge] will be held from September 1 to November 30, 2025!

  • Iwate
  • PR
Ariake Coast (Wanko Kyodai, Sobatchi)
From September 1 (Mon.) to November 30 (Sun.), 2025, Iwate Prefecture will hold "Autumn is Short, Let's Travel, Iwate WANDER IWATE" to enjoy Iwate in autumn. In addition to an overview of the "Autumn is Short, Let's Travel, Iwate WANDER IWATE," we will also introduce the "Turn it and you'll win it! Capsule Toy Challenge" which will be held at the same time. We hope you will visit Iwate Prefecture in autumn and participate in the campaign!

Priority Co-creation Area "Autumn is Short, Let's Travel, Iwate WANDER IWATE" will be held from September 2025.

Autumn in Iwate goes by in the blink of an eye. From Monday, September 1 to Sunday, November 30, 2025, events will be held in Iwate Prefecture where you can enjoy local sake and gourmet food. In addition, there will be a variety of other events, such as city tours where visitors can directly experience the rich nature and traditional culture, and a train ride tour to learn about the earthquake disaster in the areas affected by the Great East Japan Earthquake in order to prepare for the future.

At the same time, Iwate Prefecture will also be promoting its products and services in the Tokyo metropolitan area, providing a unique opportunity to experience the charms of Tohoku and Iwate close at hand. Please be sure to pay attention to the events and posters at train stations throughout the Tokyo metropolitan area!　　
For more information on "Autumn is Short, Let's Travel, Iwate WANDER IWATE", please click on the link below.
Autumn is Short, Let's Travel Iwate WANDER IWATE] special site

Turn it and you're sure to win! Capsule Toy Challenge" to win prizes!

During the period of the Priority Co-Creation Area, customers who shop at participating facilities in Iwate Prefecture and complete a questionnaire are eligible to win gift certificates to Morioka Station Building Fezan and other prizes through the "Turn and You'll Win" campaign! Capsule Toy Challenge" campaign. Please visit JR East Travel Service Center at Morioka Station to win prizes!
Poster (Japanese version)
Poster (English)

Spin it and you're sure to win! Capsule Toy Challenge" Campaign Overview

≪Turn it around and you're sure to win! Capsule Toy Challenge≫
■Period
September 1 (Monday) to November 30 (Sunday), 2025
■How to participate
① Spend 2,000 yen (including tax) or more per bill at a participating facility and receive a leaflet with a 2D code for the questionnaire
② Send the leaflet distributed in ① and the screen shot taken after answering the questionnaire to Ekitabi Concierge Morioka (1st floor of JR Morioka Station)
③ Turn the capsule toy at JR East Travel Service Center to win prizes!

- Morioka Station Building Fesan gift certificate (5,000 yen worth) for 50 people
- Original drawstring for 1,000 people
- Original sticker for 3,500 people
- Morioka's home-roasted coffee drip pack 1P for 3,500 people
*The prizes will be given away when all the prizes are gone.
■Capsule toy locations
JR East Travel Service Center Morioka (Morioka Station 1F)
*Open from 10:00 to 17:30

Campaign target facilities

Accommodations

Aishinkan
・ANA Crowne Plaza Resort Abe Kogen
・Osawa Onsen Sansuikaku
・Garden Resort Yu no Yu Kaze no Ki
・Keikyu Mura Iwate Amihari Onsen
・Sanriku Hana Hotel Hamagiku
・Shizukuishi Prince Hotel
・Shin-Abi Onsen Seiryukaku
・Hanamaki Onsen
(Hotel Momijikan, Hotel Senjuukaku, Hotel Hanamaki, Kashoen)
・Hotel Omiya
・Hotel Shion
・ Hotel Matsunokoru Ichinoseki
・Hotel Metropolitan Morioka NEWWING
・Hotel Metropolitan Morioka Honkan
・Hotel Ragaso
・Miyako Hotel Sawataya

Sightseeing facilities and souvenir stores

・Iron Cast Iron Museum
・iwate tetoteto※
・ JR East Travel Service Center Morioka
・ Station Rent-a-Car Morioka Station Office
・ Souvenir shop Morioka
・ Gurutto Yuu Ichinoseki Station
・ Gurutto Yuu Shin-Hanamaki Station
・ Gurutto Yuu Mizusawa Esashi Station
・ Koiwai Farm
・GOZZO Iwate
・ Saito Shougetsu-do
・ Shikisai Ichinoseki station
・ Daichikan※
・ Hiraizumi Rest House
- Mimi Sankai Morioka Station Store
- Ryusendo Waka
- Japanese Restaurant Gyu no Sato
- Fezan Odensekan
- Fezan Target Souvenir Store≫
- Iwate liquor store KiKiZAKEYA
- Salon Royale Takata
- Tohoku Meguri Iro to Iro
- Sanriku Kaisan Onsen Yamaguchiya
- Hon Warabimochi Chacha Honpo
- Bottledon shop Miyako
- Kamaboko no Kanesaki
-Sanriku Kasho Saito
-Ragunoo
-Kasou Sanzen
-Iwateji
-Takeho Tsuzukuri Confectionery
-Shoeido
-Gokashiji Yamazen
-Fleur Kikuya
-Kaisindo
- Morioka Senbei Shop
-Nanbu Senbei no Ganteya
-Tarte Tatin
-Iwate Confectionery Club Nakamatsuya, Umakko Honpo Miyazawa, Marukitoya
-Shingineya Shop
-Buduya STAND
- Michinoku Sosai Confectionery Sunadaya
-Cheesecake no Tyrol
-Green Table
-Chef's Bento
-TREGION DELI

≪Fezan Target restaurants≫
-Tohoku DRIPPERS COFFEE STAND
-Gingaido 1890 Sweets & Bakery
-Daidouen
-Hakuryu
-Nanbu Bistro Ummenosu
-Juwari Soba Marumatsu
-Junjo-Sanjo Iwate no Tenmachi "Minoru Dining"
-Sushi Kagura

*iwate tetoteto and Daichi Kan will participate until the end of September due to the Morioka Station improvements.
Please check each facility's website for the latest information on business days and hours.

Campaign Notes

The prize must be a stay at a participating lodging facility or a minimum of 2,000 yen (including tax) per account at a participating tourist facility, etc.
Prizes can only be redeemed during JR East Travel Service Center business hours (10:00-17:30).
Only one flyer will be distributed per bill. The number of leaflets distributed is limited.
The accompanying person can also participate in this campaign by filling out the questionnaire using the 2D code on the flyer.
There is no limit to the number of accompanying persons.
When you spin the capsule toy, you must bring the leaflet and a screenshot (a picture of the screen) of the "completed response screen" with you. If you forget to bring the leaflet, you will not be able to participate.
Please note that this campaign will end when all the prizes are gone, even if you have filled out the survey.

Frequently Asked Questions

Is the 2,000 yen (tax included) eligible for the combined total?
　No, we do not offer a combined total. Purchases of 2,000 yen (including tax) or more in a single account at one of the participating facilities are eligible.

Does the number of times I can spin the capsule toys change depending on the size of my purchase?
　No. The number of times you can play the capsule toys does not depend on the amount of your purchase. As a general rule, one person may play both the survey and the capsule toys once.

Can I spin the capsule toy for the number of flyers if I receive flyers at more than one facility?
　Example: If you receive one flyer at an accommodation facility and one at a tourist facility:
As a rule, each person will receive one capsule toy for both the survey and the capsule toy.

Is there a time limit after receiving the flyer until the capsule toy can be turned in at JR East Travel Service Center Morioka?
　There is no time limit. You can participate anytime during the campaign period. However, you must have the flyer and a screenshot of the completed answer screen when you visit the store. Please note that if you do not have the flyer, you will not be eligible to participate. Also, even if you have answered the survey, the giveaway will end when all the prizes are gone.

5) I answered the survey but forgot to take a screenshot.
　Please answer the survey again using the 2D code on the flyer.

⑥I can only receive one flier per account, but can my companion also answer and participate in the gacha?
　Your companion can also participate in the campaign by completing the survey from one flier.

⑦Is there a limit to the number of accompanying persons?
　No. A group of five family members can participate in the campaign with a single flyer. However, in this case, all five persons must complete the questionnaire.

For inquiries, please contact

JR East View Tourism & Sales
Tel: 03-3841-0130 (Business hours: 9:30-17:30)
*Japanese and English available

Combine your favorite train with lodging or a day trip plan for a great travel experience!

You can make your own original trip!

JR East View Dynamic Rail Package is a variable price individual travel product available only on the web. Depending on the timing and conditions of your application, you may be able to get a discount as early as the day of departure. We also offer one-day trip plans! Enjoy your own unique trip according to your schedule and purpose.
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