NEWoMan Shinjuku] Introducing 7 stores from recommended souvenirs to cafes!

  • Tokyo
  • Eating
NewoMan Shinjuku
We introduce the best cafes, souvenir stores, and restaurants for lunch at NewoMan Shinjuku, divided into the "Ekinka", "Exoto", and "Fashion Floor" sections. Please find your favorite stores and visit them!

Ekinka] Enjoy premium snacks with a new sensation! AND THE FRIET - A French fry specialty restaurant!

AND THE FRIET is a new and rich French fry specialty restaurant where you can choose your favorite variety and cut from six types of potatoes carefully selected according to the season, and enjoy them with a variety of dips and toppings. AND THE FRIET" is particular about its French fries, which are imported from all over the world and processed as they are, and then slowly processed in a special fryer to bring out their crispy texture over time, resulting in a snack that brings out the best and tastiest of the ingredients.
AND THE FRIET, a French fry specialty restaurant

For more details, click here.

Echinka] Enjoy authentic English scones at Demerara Bakery.

At Demerara Bakery, under the supervision of world champion Ryan Smedley, who resides in Conwall, England, you can taste scones that faithfully reproduce the traditional English recipe and production method. The specialties are the scone dough made from grass-fed butter and buttermilk "double butter," which gives the scones an aromatic, light, flaky, and moist texture. The combination of Rodda's clotted cream, imported directly from England, and fruit jam from Conwall, creates an authentic cream tea style.
Demerara Bakery Scone

For more details, click here.

Ekinka] Jar sweets from "QBG Lady Bear" in a stylish bottle!

QBG Lady Bear is a sweets store under the direct management of Quimby Garden, a manufacturer specializing in natural sweeteners established in 1931. It is a natural sweets store that delivers the charm of naturally occurring sweeteners such as honey and maple syrup, which are carefully selected by visiting production areas around the world. The sweets are made by our resident patissiers who know all about natural sweeteners, and are filled with the goodness of the ingredients, making them delicious and heartwarming! Located inside the new south ticket gate of Shinjuku Station, why not stop by when you visit Shinjuku Station?
Spring Limited Edition "Sakura Strawberry" and regular jar sweets

For more details, click here.

Click here for "Ekinaka" area map

Ekisoto] Caramel Monday, a specialty store specializing in caramel confections.

Caramel Monday is a sweet brand developed by Shinjuku Nakamuraya based on the concept of "delivering cheer from Monday through caramel confectionery. The brand story is created as a picture book-like worldview of the mysterious and fun story of Caramel Monday, in which various forest animals and travelers appear in search of caramels from the moon drop. Please enjoy our homemade caramels that are carefully tailored to best suit each individual confectionary.
Homemade caramel sweets made with the utmost care

For more details, click here.

EXOCHOTO] "Supreme luxury beef curry" prepared by a chef with 40 years of experience in Western cuisine [ curry shopBongu].

Gourmet curry "curry shopBongu "is so good that customers line up for it at lunchtime. The chef, who has 40 years of experience in Western cuisine, uses French techniques to create a perfect balance of sauces and spices at Curry House Bongou. The restaurant has counter seating as well as spacious sofa and table seating, making it easy for anyone to come in, from groups to solo diners.

For more details, click here.

Click here for "Exoto" area map

Fashion Floor 1F] "THE MATCHA TOKYO," a café where you can casually enjoy 100% organic high-quality matcha green tea.

THE MATCHA TOKYO is a cafe where customers can enjoy products using the highest quality 100% organic matcha green tea. The tea leaves are made without using any pesticides to deliver the original flavor of healthy tea leaves.
THE MATCHA TOKYO

For more details, click here.

SALON BAKE & TEA] [Fashion Floor 3F] Excellent parfaits and buffets using seasonal ingredients.

SALON BAKE & TEA is a salon-style restaurant where you can enjoy seasonal sweets. You can enjoy a buffet of parfaits and sweets using seasonal ingredients along with our special teas and coffees. The concept is to satisfy the desire to "be beautiful" and "eat without restraint," and the guilt-free menu, which avoids the use of white sugar and whipped cream, allows you to enjoy delicious, healthy, and seasonal fruits in a luxurious setting.
Early summer parfait menu

For more details, click here.

Click here for "Fashion Floor" area map
How was your introduction to NEWoMan Shinjuku? Did you find any cafes or souvenirs that you would like to stop by when you visit Shinjuku Station or that you would like to try at NEWoMan Shinjuku? There are many more attractions in the Shinjuku Station area in addition to what we have introduced here, so be sure to stop by and check them out!

Combine your favorite train with lodging or a day trip plan for a great travel experience!

You can make your own original trip!

The " JR East View Dynamic Rail Package " is a variable-price individual travel product available only on the web, which allows you to choose your train and accommodations freely and apply for them all at once. Depending on the timing and conditions of your application, you may be able to save even on the day of departure at the earliest! We also offer one-day trip plans! Enjoy your own trip according to your schedule and purpose.
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