Enjoy 100% organic, high-quality matcha in a casual atmosphere at THE MATCHA TOKYO, NEWoMan Shinjuku.

  • Tokyo
  • Eating
THE MATCHA TOKYO
Located on the first floor of NEWoMan Shinjuku with easy access from JR Shinjuku Station, we are pleased to introduce you to a cafe where you can enjoy matcha products made from the highest quality, 100 percent organic matcha tea.

Introduction: The benefits of matcha 

Matcha is a traditional food that has been loved in Japan for centuries and is not only delicious but also nutritionally balanced. In recent years, it has been called a "superfood" because it is used both as a cooking ingredient and as a health food. The catechins contained in tea leaves are said to be effective in preventing aging, blood pressure, and blood sugar levels. The sterilizing effect of the tea leaves is said to prevent bad breath and tooth decay, and is attracting attention from the perspectives of beauty and health.

THE MATCHA TOKYO's commitment to matcha

THE MATCHA TOKYO's matcha is produced using no pesticides, and we are committed to the entire process from soil cultivation and tea leaf production to branding, in order to provide the original flavor of healthy tea leaves. We also provide the highest quality organic matcha with the safety and peace of mind of our customers in mind. One of the attractions of our teas is that customers can easily enjoy high-quality matcha, which has a strong umami taste with no astringent or cloying taste, a fine foamy texture, and a smooth feel on the tongue!

For some of our products, we will carefully prepare each cup of matcha with a tea whisk after you order. It is also nice to be able to watch the process of making matcha while waiting for your order to be served!
Target products
・Japan Premium: 680 yen (including tax)
・Kyoto Uji: 680 yen (including tax)
・Gold Blend: 800 yen (including tax)
・Goka: 1100 yen (including tax)

NEWoMan Shinjuku staff recommendation!

The NEWoMan Shinjuku staff recommends the Iced Matcha Oats Latte. This matcha latte is made with oats milk, which is silkier than cow's milk and has a natural, gentle sweetness. It has a refreshing taste that is perfect for the hot summer months ahead!
Iced Matcha Oats Latte: 800 yen (tax included)
Iced matcha oats latte

Matcha soft serve ice cream is recommended for summer!

Rich matcha-flavored soft serve ice cream with crunchy brown sugar matcha is used to fully enjoy the taste of matcha. The matcha and brown sugar are a perfect match, making this a must-try for matcha lovers. Try it for yourself!
Matcha soft serve ice cream: 750 yen (tax included)
Matcha soft serve ice cream
The MATCHA TOKYO NEWoMan store is directly connected to JR Shinjuku Station, making it an ideal place to take a break from shopping or work in Shinjuku. We also have stores in Tokyo Sky Tree Town, Omotesando, Shibuya Miyashita Park, Fukuoka Airport, and Fukuoka Airport! If you can't make it to one of our stores, we also sell matcha powder, Japanese green tea, and matcha sweets online.
Click here for the official website of THE MATCHA TOKYO

Combine your favorite train with lodging or a day trip plan for a great travel experience!

You can make your own original trip!

JR East View Dynamic Rail Package is a variable price individual travel product available only on the web. Depending on the timing and conditions of your application, you may be able to get a discount as early as the day of departure. We also offer one-day trip plans! Enjoy your own unique trip according to your schedule and purpose.
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