If you are wondering about souvenirs at Omiya Station, this is the place to go! Saitama Recommended, popular souvenirs!

  • Saitama
  • Souvenirs
Saitama Souvenirs! Saitama souvenirs available at Omiya station!

What are the recommended souvenirs of Saitama? Can I buy them at Omiya Station?

If you want to buy souvenirs of Saitama at Omiya Station while transferring trains or taking the Shinkansen, this is a must-see!
The staff of JR East Travel Service Center Omiya, which provides "seasonal local tourist information", introduces "Saitama souvenirs you can buy at Omiya Station"!

Please refer to them as souvenirs to bring back home, souvenirs to bring back home, or as memories of Saitama.

You can buy Saitama souvenirs here! Ecute Omiya / NewDays / Lumine Omiya

Ecute Omiya, NewDays convenience store, and Lumine Omiya have a variety of Saitama souvenirs.
They are directly connected inside and outside the station ticket gates, so you can purchase them within a limited travel time!

First, let us introduce you to the best Saitama souvenirs at "Ecute Omiya" from Umon, Tsumugiya, Umebindo, and Nihon Hyakkaten Omiya♪

*"Ecute Omiya" is located on the south concourse, on the "South Ticket" and "Central Ticket (South)" side.
　Please note that it is not "Ecute Omiya North".

1) "Imo Koi" and "Imo Potato" / Confectioner's Umon

Imo Koi" is a sweet potato confectionery made by "Umon," a confectioner in Kawagoe.
Imo Koi" is a nostalgic manju (sweet potato bun) made with a soft and fluffy dough made of yam and glutinous rice flour, gently filled with sweet sweet sweet potato and sweet red bean paste from Hokkaido. The elegant taste of Japanese confectionery spreads in your mouth, and one bite will warm your heart and make you feel relaxed. It is popular among people of all ages and is famous as one of Saitama's famous confections.
Imopote" does not contain any preservatives or coloring agents, and has an exquisite flavor of sweet potato and butter, and a moist and mild texture. In summer, it tastes even better when chilled.
Imo Koi" 5 pieces: 1,100 yen (tax included) Imopote" 6 pieces: 1,230 yen (tax included)
Confectioner's store exterior
Kasho Yumon" Ecute Omiya

(2) "Ko, Fuinanshei" / Saitama Flour Wholesaler Tsumugiya

The most popular product is the "Funanshie" from "Saitama flour wholesaler Tsumugiya," founded in 1914, which is a luxurious baked pastry that maximizes the flavor of wheat produced in Saitama, a city that was founded as a flour mill and is known for its knowledge and dedication. It is characterized by its crispy and savory outside and moist inside. The rich flavor of butter and the savory taste of almonds are in perfect harmony, and each bite delivers a deep flavor.
The bite-sized "Ko, Fuinanshei Sayamamaccha" is a perfect souvenir, and is the only product to win the grand prize in the Made in Saitama Superior Processed Food Award 2023, a food award sponsored by Saitama Prefecture!
Ko, Fuinanshei Sayamamaccha 3 pieces: 594 yen, 8 pieces: 1,242 yen (tax included)
Saitama flour wholesaler Tsumugiya Store exterior
"Saitama flour wholesaler Tsumugiya" Ecute Omiya

(3) "Yawaraka" / Umebirindo

Umebirindo was founded in 1864. The most popular "Raw Sablet", Soft Gold Plain, is made of dough with shallow roasted soybean flour and carefully selected butter, and is wrapped with white chocolate!

The aromatic and mellow dough is carefully kneaded and gently baked to create a moist texture. This raw sablé naturally gives you a warm feeling when you eat it, making it the perfect gift to connect your "heart" to your loved ones.
Yawaraka Gold Plain" 12 pieces: 1,650 yen (tax included), 16 pieces: 2,150 yen (tax included)
Umebirindo Store exterior
"Umebindo" Ecute Omiya

(4) "Chichibu Mayu", "Korya Yabai Saitama" / Nihon Hyakkaten Omiya

Chichibu Mayu" is a product associated with Saitama. It is hard to find, but it is available at "Nihon Hyakkaten Omiya" (Japan Department Store Omiya)!
This elegant marshmallow candy is made with maple extracted from maple trees that grow wild in Chichibu.
When you put it in your mouth, the fluffy texture and rich aroma of maple spreads softly, enveloping you in a gentle sweetness. This product has won the Monde Selection Silver Award for three consecutive years!
Chichibu Mayu 18 pieces: 2,138 yen (tax included)
A new seasoning in paste form, "Korya Yabai Saitama".
Various ingredients are used, including Fukaya leeks from Saitama Prefecture, red-red sweet potatoes from Kawagoe, yuzu from Koshoku and Moroyama, and Sayama tea.
From the name and appearance, one might wonder, "What is it? but once you take a bite, the deep sweetness, saltiness, and complex combination of flavors from the various ingredients make it a perfect snack or accompaniment to rice!
Korya Yabasai Saitama 1,500 yen (tax included)
Nippon Department Store, which also operates at Tokyo Station and Nihonbashi, is a select store that gathers a variety of excellent products from all over Japan under the theme of "monozukuri" (craftsmanship) and "suguramono" (quality). Through our relationships with more than 1,000 companies engaged in the production of goods, we have gathered local confections that we want to promote at our station outlets.
From products related to Saitama to sweets from all over the country and rice accompaniments. You can choose from a wide range of products for various occasions and according to the recipient.
Omya store exterior at Nihon Hyakkaten Department Store
Japan Department Store Omiya

(4) "Jumangoku Manju" / NewDays Omiya

Saitama's famous confectionery "Jumangoku Manju" can be purchased at "NewDays Omiya" located between the Railway Police and JR East Travel Service Center Omiya on the right side just outside the central ticket gate (north).

*It can also be purchased inside the ticket gates (NewDays Omiya West Exit) and inside the Shinkansen ticket gates (NewDays No. 31 and NewDays No. 32).

The perfect balance of grated carefully selected Japanese tsukune sweet potatoes grated every morning, grated yam yam skin made from Niigata Prefecture Koshihikari rice flour, and homemade red bean paste made from carefully selected Hokkaido Tokachi azuki beans.
The moist taste is irresistible!
Jumangoku Manju 10 pieces: 1,576 yen (tax included)
＜Reference information＞
※These are Saitama souvenirs available at "NewDays Omiya" as of August, 2024.
Jumangoku Manju"
・"Train Town Omiya, Omiya Small Manju"
・"Sayama Tea Chocolate Crunch"
・"Kawagoe Murasaki Imo Tart"
・"Kawagoe Imogura Tart"
・"Kawagoe Imogura Stick Cookies"
・"Onmaya Koka Senbei"
・"Matcha Kintsuba"

6) "Beniakukun" / Kurazukuri Honpo

Beniakukan" is a popular product of "Kurazukuri Honpo" on the first floor of Lumine Omiya 2.

It is a moist sweet potato made with the hokuhokucho taste of sweet potato ingredients, Hokkaido butter, and fresh cream, which is unique to a Japanese sweet shop!

Please click [Link to "Beniakukun" article] at the bottom for more details.
☞ Article title: "Saitama Souvenirs Available at Omiya Station - Sweet Potato "Beniakukun" from a Wagashiya - [Kawagoe Kurazukuri Honpo]".
Beniakukan
"Beniakukun" article link

[Summary] Preserved version! Comparison of souvenirs (number of pieces, price, shelf life) and store MAP

Please refer to the "Store MAP" below for a comparison of products and store locations of the Saitama souvenirs introduced so far.
Saitama Souvenir Comparison Chart
(1)-(4): Inside ticket gates (Ecute Omiya) (5)-(6): Outside ticket gates (NewDays Omiya, Lumine Omiya)
Omiya Station is home to a wide variety of Saitama's finest souvenirs.
We hope you will find it helpful in choosing a gift for your loved ones or a small souvenir for your friends or colleagues.

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