The latest in 2025! The best cool sweets to eat in Nasushiobara [GOOD NEWS!

  • Tochigi
  • Sightseeing
GOOD NEWS] Superb cool sweets for summer
Why don't you go out to "GOOD NEWS", a healing spot full of nature, to enjoy cool sweets? Refresh and cool down your mind and body!

Sustainable Town of Nasu "GOOD NEWS"!

"GOOD NEWS" opened in July 2022 and is located in Nasu Town, Tochigi Prefecture, with the theme of "sustainable community development. As the Japanese word "GOOD NEWS" means, "good news," 14 stores have gathered to pursue possibilities while carefully protecting the food and environment created by Nasu's nature to bring smiles to everyone's faces. GOOD NEWS" has two store areas: "GOOD NEWS DAIRY," which offers the charms of the Nasu area where dairy farming is thriving, and "GOOD NEWS NEIGHBORS," where a variety of stores actively tackling environmental issues stand side by side.
GOOD NEWS

GOOD NEWS DAIRY" offers the charms of the Nasu area, where dairy farming is thriving.

We will introduce you to the perfect summer sweets available in the "GOOD NEWS DAIRY" area, where five stores offer the delicious taste of milk, including the "Butter Cousin Nasu Main Store" with its "Cousin Cafe" and the "Nasu Forest Mozzarella Cheese Factory" that upcycles whey, which has been difficult to utilize. The following is a list of the best summer sweets available in the "GOOD NEWS DAIRY" area!
GOOD NEWS DAIRY

Blueberry Fair" is now underway, offering a sumptuous taste of fresh blueberries from Tochigi Prefecture!

To commemorate the launch of "Butter's Cousin" blueberry flavor (summer only), "Butter's Cousin Nasu Main Store" is currently holding a "Blueberry Fair" until the end of August! During the period of the event, we have prepared a special menu that offers a sumptuous taste of fresh seasonal blueberries. The "Fufufu Blueberry" is a fluffy baked doughnut with sweet and sour blueberry sauce and fresh cream, the "Blueberry Fufufu" is a frozen drink perfect for the hot season, and the "Seasonal Soda Blueberry" has a refreshing carbonated taste and crisp blueberries. Only available at the Nasu Main Store! Please take this opportunity to enjoy the special blueberry menu only available during this period♪
Donuts and blueberry donuts
Butter's Cousin Blueberry, Seasonal Soda Blueberry
Interior view of Butter's Cousin Nasu Main Store

Soft cream at SOFTCREAM STAND

SOFTCREAM STAND is a soft-serve ice cream specialty store that uses pasteurized milk from Jersey cows raised freely on pasture-raised dairy farms in Nasu's "Morino Farm. The soft serve ice cream here has a rich yet refreshing aftertaste, perfect for hot summer days! The popular "Yogurt Shake" menu item has soft serve ice cream on top of yogurt, and can be enjoyed in two ways: mixed together or individually. The new "Brown Soft" has soft-serve ice cream topped with a luscious sweet and sour brown cheese sauce, creating a unique harmony that is hard to find anywhere else.
Soft ice cream and yogurt shake
Brown cheese soft serve・"SOFTCREAM STAND" store exterior

Chilly ice cream waffles at Butter's Cousin

The "Butter Cousin's Ice Cream" is a gem of an ice cream with a perfect balance of rich and light flavors sandwiched between the "Butter Cousin's" dough, a must-try for "Butter Cousin" fans!
Very popular! Butter's Cousin's Ice Cream" with three different textures: fluffy, crispy, and melty

Nasu pudding from Sansuikaku

This Japanese sweet is made by Sansuikaku, a long-established ryokan that has been conveying the charms of Nasu for a long time, and is packed with the delicacies of Nasu. Using the best eggs and milk from Nasu, it has a smooth texture but just the right amount of hardness, and the slightly soy-sauce flavored caramel is a perfect match. It is a pudding that will "open up" your mouth with both umami and memories.
A new Nasu souvenir! Nasu Pudding, a gift from nature

GOOD NEWS NEIGHBORS" with a variety of stores

The "GOOD NEWS NEIGHBORS" store area was created with friends who work on environmental issues on a daily basis. The "ONIBUS COFFEE" coffee shop uses coffee as part of its flooring, "Barber Hirayama" is a new type of hair salon that converts cut hair into fertilizer, and "Kona and Spice" offers a new type of curry bread that is not fried! Nine attractive stores are lined up.
GOOD NEWS NEIGHBORS
In the forest near the stores, there is a stream flowing through the woods, and you can enjoy a walk, athletic activities, and swings while feeling the lush greenery of nature.
Athletic activities in nature are also fun!

NEW OPEN in April, 2025 First "Sandwich of Butter" in Kanto area

Newly opened in April 2025 in the "GOOD NEWS NEIGHBORS" area is "Butter's Sandwich Nasu Main Store," the first store to open in the Kanto area. The "Butter's Sandwich" sold at the store is a crispy cookie dough sandwiched between rich butter cream and jam with a rich milk flavor. It is a new texture sweet that offers a different appeal from its "butter cousin."
Standard Flavor "Milk Flavor
Nasu Main Store Limited Flavor "Caramel Flavor

Sustainability of "GOOD NEWS

The "GOOD NEWS" introduced so far implements various initiatives to help people live in harmony with nature. They are engaged in activities to create new value for things that are often overlooked or abandoned, such as renting reusable cups that generate no waste, converting food scraps from restaurants into compost, and collecting fallen leaves from buildings and reusing them to make soil.

Through the "GOOD NEWS" app, we can also participate in activities that lead to "sustainable community development. When you register as a member of the "GOOD NEWS" app and make a purchase, 1% of the purchase amount is accumulated on the site as "sustainable points" and will be used for the sustainable actions that "GOOD NEWS" is involved in. In addition, if you register as a member of the "GOOD NEWS" application, you can get the latest information on new products and events, and parking fees, which normally cost 500 yen, are waived.
GOOD NEWS" Sustainability Initiatives for the Environment
It is nice to know that enjoying eating, shopping, and strolling in the forest is connected to sustainability activities! This summer, why don't you support a sustainable future by enjoying cool sweets at "GOOD NEWS," which coexists with the forest?
GOOD NEWS" MAP (The distance between "DAIRY" and "NEIGHBORS" is about 200 meters, about a 3-minute walk.)
GOOD NEWS official website is here

We recommend using "NASU-Ways" for sightseeing in Nasu and Shiobara!

NASU-Ways" is a convenient service for sightseeing in Nasu/Shiobara that allows you to purchase and use tickets for buses and tourist facilities all with a single smartphone! In addition, there are special offers and discounts available only on "NASU-Ways"! Please use this service when you visit Nasu/Shiobara!

Let's combine your favorite train and lodging to save money!

You can make your own original trip!

The " JR East View Dynamic Rail Package " is a variable-price individual travel product sold exclusively through the Internet that allows you to freely select a train and accommodations and make a reservation at once. Depending on the timing and conditions of your reservation, you may be able to save even on the day of departure at the earliest! We also offer one-day trip plans! Enjoy your own unique trip according to your schedule and purpose.
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