A must-see for matcha lovers! Authentic Matcha Green Tea Drinks & Sweets in Asakusa [HATOYA ASAKUSA]

  • Tokyo
  • Eating
Matcha latte topped with homemade matcha ice cream Photo courtesy of HATOYA ASAKUSA

HATOYA ASAKUSA, a popular Japanese tea stand from Arashiyama, Kyoto

Photo of HATOYA ASAKUSA Store Photo courtesy of HATOYA ASAKUSA
Hachihachi Asakusa is a famous matcha store located about a 5-minute walk from Asakusa Station. You can enjoy authentic matcha from Kyoto in a modern Japanese space converted from a wooden house near Sumida Park.
The main store "Hato Yaoyosha" is located in Arashiyama, Kyoto, and this Japanese tea stand offers high quality teas produced in Kyoto Prefecture, which were selected by former barista Junhiro Maruyama. The store, loved not only by tourists but also by many matcha fans, opened its first store in Tokyo in 2023.

Customize it to your liking! The most popular "Matcha Latte"!

Popular menu item "Matcha Latte" *Topped with Shiratama (JPY150) and ice cream (JPY400) Photo courtesy of HATOYA Kamakura
This time, I ordered the popular "Ichi" and "Ni" matcha lattes. The Matcha Latte I (700 yen) is a blend of two types of matcha, "Okumidori" and "Samidori" from Uji-Tawara, and has a refreshing taste with a touch of bitterness. On the other hand, the "Matcha Latte Ⅱ" (900 yen) is made by roasting one type of matcha, "Samidori" from Joyo, which gives it a deep matcha flavor.

Watch matcha being made right in front of you!

Each cup of matcha tea is prepared by a tea-sensen (tea whisk) for each order.
The matcha used for the matcha latte is carefully prepared in front of you by our staff! The staff will carefully prepare the matcha right in front of you. I couldn't help but admire the beautiful gesture. One of the charms of HATOYA ASAKUSA is that each cup of tea is carefully brewed and served freshly prepared. It is a luxurious time to enjoy a cup of tea while feeling the "culture of tea.

The aroma is authentic too!

Left: "Matcha Latte I" Right: "Matcha Latte II
The two types of matcha look almost the same, but the aroma is completely different. The "Ichi" has a refreshing matcha aroma. Compared to the "1" matcha, the "2" has a stronger and deeper matcha aroma. Both had a nice aroma of matcha that made me want to keep smelling them.

Customize the taste to your liking! Toppings are recommended!

Left "Matcha Latte I" Right "Matcha Latte II" *Topped with a shiratama (150 yen) and ice cream (400 yen)
On this day, I topped it with the recommended "ice cream" and "shiratama (white bean curd)". As one would expect from a store specializing in matcha green tea, they are very particular about their ice cream. They are also very particular about their ice cream. The ice cream is made from the same matcha used in the "Matcha Latte Ichi" and the machine used is from Italy, the home of gelato. The smooth and rich ice cream was very delicious. The white bean curd is handmade in the store every day, so it is very soft and chewy.


The "I" is light and easy to drink, even for children. The "¡È2" has a deeper matcha flavor than the "¡È1" and you can feel more matcha. Because we focus on "tasting the matcha," the sweetness of the tea is not very strong, but you can change the sweetness to suit your taste. We fully enjoyed the "Matcha Latte," which is full of attention to not only matcha, but also other things besides matcha! I recommend that you go there with your friends, lover, or family and compare the drinks♪

More than just matcha lattes! Recommended menu for this summer

◆HATOYA Shake

88 Shake (900 yen) Photo courtesy of 88 Asakusa
The 88 Shake is very popular every summer. The matcha shake has brown sugar ice cream underneath so you can enjoy the change in flavor. We visited in early June and they had already started selling it. Matcha lovers will want to check this menu this summer.

◆HATOYA Asakusa Limited Asakusa Pudding

88 Asakusa exclusive! Asakusa Pudding (600 yen) topped with Shiratama (150 yen) Photo courtesy of 88 Asakusa
88 pudding" is overwhelmingly popular at the main store. The 88 Pudding is a milk pudding topped with a thick matcha sauce, but the Asakusa Pudding also contains matcha in the milk pudding. In addition, the matcha sauce is poured on top of the milk pudding, allowing customers to enjoy a richer matcha taste.
Many customers order the matcha latte and the Asakusa pudding as a set.

The Asakusa Pudding is a limited edition sweet that can only be tasted at 88 Asakusa. It is also available for takeout, so it is definitely a must-have item.

Access from Asakusa Station

Sky Tree seen from Sumida Park and matcha latte Photo courtesy of 88 Asakusa
About a 5-minute walk from Asakusa Station on the Tobu and Metro Ginza Lines.
From Asakusa Station on the Toei Asakusa Line, it is about a 7-minute walk.

There is Sumida Park behind the store, so you can take a break from sightseeing in Asakusa with a green tea latte in your hand while enjoying the view of the Sky Tree and the Sumida River. It is also close to the main spots of Asakusa such as Kaminarimon (Thunder Gate), so please try to take pictures at your favorite photo spots!

Combine your favorite train with lodging or a day trip plan for a great travel experience!

You can make your own original trip!

JR East View Dynamic Rail Package" is a variable price individual travel product available only on the web at
. You can freely choose your train and accommodations and make a reservation at once.
Depending on the timing and conditions of your reservation, you may be able to get a discount. We also offer day trip plans! Enjoy your own trip according to your schedule and
objectives.
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