Find your favorite morning glories at the Iriya Morning Glory Festival, a tradition in downtown Tokyo!

  • Tokyo
  • Sightseeing
The Iriya Morning Glory Festival attracts as many as 400,000 visitors every year.

Japan's largest morning glory market (Iriya Morning Glory Festival)

Morning glories are famous as a summer tradition. Everyone has grown morning glories at least once in their childhood, right? The Iriya Morning Glory Festival, a festival of morning glories familiar to Japanese people, will be held again this year from July 6 to 8! Centered around Iriya Kishimojin in Ueno, Kototoi Street is lined with many morning glory vendors and food stalls, and attracts 400,000 visitors, making it one of the largest morning glory markets in Japan.
Many morning glories (1) lined up in a narrow space in front of stores

Hours of the Morning Glory Festival

The morning glory festival is held over three days, but due to the nature of morning glories, which bloom early in the morning, the festival is held from early morning, starting at 5:00 am! Also, Kototoi-dori, the main street, becomes a pedestrian paradise on Saturdays and Sundays after 12:00 p.m., so you can enjoy the festival atmosphere even more.

Pedestrian paradise time zone
・7/6(Sat.) 12:00-21:30
・7/7(Sun.) 12:00-21:30
・7/8(Mon.) 17:00-21:30
*Please note that cleaning vehicles usually enter about 30 minutes before the end time.

We are open until late, so you can go and play with plenty of time to spare. (Hours of operation vary by store.)
Many morning glories (2) lined up in a row of stores

The atmosphere of the festival changes from day to night.

The morning glory festival is held from early morning, but if you want to buy morning glories in their best condition, we still recommend going early in the morning when it is cooler. The streets are less crowded, and you can take your time while chatting with the Edo-style shopkeepers. Some flowers will wilt near noon, but the food stalls will start operating around noon, so if you are looking for gourmet food, we recommend visiting from noon onward when the festival becomes a pedestrianized zone!
Morning glories at their best in the early morning

Nighttime morning glory festivals are also ◎

In the evening, the lanterns set up in various locations are lit. At this time of the day, the heat of the day cools down, the number of pedestrians increases, and you can experience the atmosphere of a typical summer festival at night. The orange glow of the morning glories lit by the andon lanterns creates an indescribably magical atmosphere.
Morning glories illuminated by lanterns

Get a limited edition red seal with a morning glory design!

During the festival, limited edition red seals for the Morning Glory Festival are available (for a fee) at the Iriya Kishimojin precincts. The limited edition red seals are only available on a book-entry basis and will be closed when the number of red seals awarded is reached, so we recommend that you visit as soon as possible if you wish to receive one. It has a very cool design with an illustration of a morning glory. Other limited edition amulets with morning glory decorations are also available. Before receiving the amulet, visitors are purified with a flint stone. It looks like it will bring you good luck. This is also popular, so be sure to come early if you wish to purchase one!
Red seals available only at the Morning Glory Festival

Let's go to a downtown festival full of emotion!

I introduced the Iriya Morning Glory Festival. How was it? Morning glories have different colors and shapes depending on the flower. There are also rare types of morning glories for sale, so it might be fun to find your favorite morning glory. This summer, why not experience the atmosphere of a unique festival in an old-fashioned downtown area?
Find your favorite morning glory!
The official website for the Iriya Morning Glory Festival is here:

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