11 Sweets and Confectionary Souvenirs in Tokyo! From Japanese sweets to Western sweets recommended by Tokyoites!

  • Tokyo
  • Souvenirs
This article was updated on April 24, 2025.
There are many delicious foods in Tokyo! When sightseeing in Tokyo, you may wonder what to buy as a souvenir. This time, our staff working at JR East Travel Service Center, a professional travel agency in Tokyo, will introduce you to recommended sweets and confectionery souvenirs that we know because we work and live in Tokyo. We have collected souvenirs that are very popular and draw lines, souvenirs with stylish visuals that are typical of Tokyo, and souvenirs known only to those in the know.

Shibuya] HACHI FURU SHIBUYA meets AKITA's "HACHEESE HACHI PIE -Akita apple pie, the hometown of the bees-".

The bronze statue of Hachiko, the standard meeting place at Shibuya Station. November 2023 marked the 100th anniversary of Hachiko's birth.

Hachi-Furu SHIBUYA meets AKITA" in Shibuya Scramble Square is a store filled with Hachiko. There are many souvenirs with Hachiko motifs, from stuffed toys to miscellaneous goods and sweets! We especially recommend the "HACHEESE HACHI PIE - Akita apple pie, the hometown of Hachiko. This product uses apples, rice flour, and miso (miso paste) produced in Akita, the hometown of Hachiko, to express the memorable days of Hachiko and Dr. Ueno in layers of pies. The package and the Hachiko printed on the pie are adorable. The illustration conveys a sense of fluffiness.
HACHEESE HACHI PIE -Akita apple pie, the home of bees

The store is now open!

Shinjuku] "Double Caramel Moon" at Caramel Monday

Caramel Monday, located in the NEWoMan Shinjuku complex directly connected to Shinjuku Station, is a sweets brand developed by Shinjuku Nakamuraya, which handles a variety of food products under the concept of "delivering cheer from Monday through caramel confections.

Its most popular product is the "Double Caramel Moon! It is the most popular among the many Caramel Monday sweets. This sweet is made with rich, homemade bitter caramel, wrapped in caramel sauce and sandwiched between crispy cookies. It has also won the Tokyo Area Award in the "Everyone wants to give... JR East Souvenir Grand Prix 2022!
Popular product "Double Caramel Moon

▼Soft ice cream for eating and walking around is also recommended

Shinjuku] "An paste" at Toraya An Stand.

Toraya Anstand Shinjuku is a café that stands next to the new south ticket gate of Shinjuku Station! This store was created by Toraya, a Japanese sweets shop founded in Kyoto during the Muromachi period (1333-1573), based on the concept of "living a life with an (sweet) bean paste. The store offers anjiruko (bean paste soup), anpan (bean-jam buns), antoast, and more.

This time, we would like to introduce an assortment of two kinds of "an paste" as a souvenir. An paste is a smooth paste made from Toraya's bean paste and can be spread on toast or mixed with yogurt! Two types are available: "Koshi-an" made with only azuki beans, sugar, and agar agar so that you can feel the flavor of azuki beans; and "brown sugar and maple syrup" which has a rich taste with a deep sweetness added to the flavor of red bean paste.
An paste

Click here for more information about the store.

Tokyo] "Baked Mallow" at Daimaru Tokyo Store

The Daimaru Tokyo Store, located near Tokyo Station, is recommended for buying special souvenirs! Enter through the entrance just outside the Yaesu North Exit ticket gate and you will find the confectionery floor.

There are many fashionable confections on the floor, but the most recommended confection is the "Baked Mallow. It is a moist cookie with a chocolate coating on the back and a fluffy marshmallow in between. The marshmallow is also covered with chocolate sauce! It is a sinful sweet.... Why don't you try this new texture?
Baked Marshmallow Sandwich Baked Mallow

Other souvenirs from Daimaru Tokyo Store

Tokyo] "PISTA & TOKYO's Pistage" [Tokyo] "SAKEICE" [Tokyo

Tokyo Ichibangai, directly connected to the Yaesu Exit of Tokyo Station, is an underground shopping area with a series of Tokyo souvenir stores. The Tokyo Gift Palette, located in this area, sells a variety of exclusive sweets and souvenirs.

Recommended is the "Pistage" from the pistachio specialty store "PISTA & TOKYO! It is a sandwich cookie made with pistachio butter cream and lavishly decorated with roasted pistachios. Sold exclusively at the Tokyo Gift Palette store, it was ranked No. 1 in the Tokyo Gift Palette limited edition sweets ranking from August to November 2023. This is the perfect sweet for a Tokyo souvenir.
Pistache

Click here for details

Tokyo] "SAKEICE" ice cream cups.

SAKEICE is ice cream with sake mixed in! Conventional ice cream is said to contain a trace amount of alcohol, often less than 1%, but SAKEICE has a whopping 4% alcohol content! It is an ice cream for adults. In addition to the usual sake ice cream, chocolate, yuzu, and green tea flavors, there is also Otokoyama, a local sake from Asahikawa, Hokkaido.

The SAKEICE Tokyo Shop is located a short walk from the Yaesu exit of Tokyo Station. You can also enjoy a scoop of ice cream at the eat-in space, so be sure to stop by.
SAKE ICE Otokoyama

Other flavors are also available!

Shinagawa] "Bellas Cupcakes" - traditional English handmade cupcakes.

Bellas Cupcakes, located about a 10-minute walk from Takanawa Gateway Station, next to Shinagawa Station, is a pretty pink store with an English feel. The shop was opened by the former owner, who is British, after she realized that there were no cupcakes in Japan that were soft, moist, and crumbly like the ones in her home country. I want to eat my mom's rustic cupcakes! I want to have my mom's simple cupcakes!" He said he made them by hand, following a traditional English recipe.

There are various types of visually pretty cupcakes! Our favorite is the "Carrot" cupcake. The batter is kneaded with carrots and slightly orange in color. It is topped with a rounded piece of squeezed cream cheese.
Cupcake (right: carrot)

Click here for details

Ikebukuro] "Ikebukuro Monaka" by Mihara-do

In Ikebukuro, there is a statue of an owl in the Ikebukuro station, which is related to the name of the area. There is also a theory that the name of Ikebukuro comes from the fact that owls used to inhabit the area.

Ikebukuro's recommended souvenir is "Ikebukuro monaka" with an owl motif! Inside the cute owl is Mihara-do's signature red bean paste. Mihara-do is a long-established Japanese confectioner established in 1937. In addition to the Ikebukuro monaka, you can purchase a variety of other Japanese sweets, such as manju, a bun loved by Rampo Edogawa, a great writer.
Kohaku Ikebukuro monaka

Introducing Mihara-do's Japanese sweets

Ueno] "Pandama" by Funawa

Ueno is famous for Ueno Zoo! The Ueno Zoo is famous for its pandas! If you visit Ueno, you will want to buy a souvenir with a panda motif. Among the many souvenirs with panda motifs, we recommend "Pandama" from Funawa, a long-established Japanese confectionery with its main store in Asakusa.

Pandama is a panda motif version of Funakyu's popular Anko-dama. Ankodama are Japanese sweets coated with agar and filled with anko (red bean paste), which has a natural flavor with reduced sweetness. Regular Anko-dama are colorful to match the flavor, but at the Funawa Corner in the HANAGATAYA souvenir section of the Ecute Ueno store, you can purchase Anko-dama with a panda motif, called "Pandadama! This is a limited product and the quantity is limited, so don't hesitate to buy it when you find it!
bread balls

Souvenirs available at Ueno Station

Tachikawa] Financier from Emily Floge.

You must buy it when you visit Tachikawa! Financier from "Emilie Floge" in Tachikawa City! Emilie Floge is a popular local French pastry store that sells baked goods and cakes using eggs and fruits from Tachikawa. Even in Tachikawa, where the founder was born and raised, there is a European atmosphere in both the exterior and the interior, reflecting her wish to recreate the streets of Europe.

The financier is made with French almonds and butter and has a moist texture. You can enjoy the authentic buttery aroma and taste of almonds. You will have a hard time deciding which flavor to choose, such as the "boule" which allows you to enjoy the butter to the fullest, or the "biscuit" which is made by crumbling and kneading the twice-baked boule to give it a more buttery taste.
Freshly baked financier

Click here for details

Haneda Airport] Tempura senbei from Tsukiji Chitose

Founded in 1912 in Tsukiji, known as the kitchen of Tokyo, "Gokashiji Chitose" is a long-established Japanese confectionery store that was once under the Imperial Household Agency's warrant. The confections are made with ingredients from all over Japan.

The staff at " JR East Travel Service Center Haneda Airport" in Haneda Airport recommends "Tempura Senbei" as a souvenir! This product is called "Tokyo Cooking Confectionery" newly created by Tsukiji Chitose. It is a confectionery that represents kakiage made with five different ingredients, including sweet natural prawns and Japan's three major Iwatsu green onions. It is delicious eaten as is, but it is also delicious added to food, referring to the recipe for arranging tempura senbei introduced on the official Tsukiji Chitose website...!
Tempura rice cracker

Introducing wagashi from Tsukiji Chitose

Share the memories of your trip!

We have introduced Tokyo souvenirs selected by our employees who live and work in Tokyo. How about a delicious sweet as a souvenir of your trip to Tokyo or as a treat for yourself? Try to find your favorite!

*The contents and services in this article are subject to change.
All images are for reference only.

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