New photo spot in Asakusa! Kimono rental, Japanese festivals, and gourmet food in Asakusa Yokomachi

  • Tokyo
  • Experience Gifu
One of the most fun things to do when strolling around Asakusa is to take pictures in yukata or kimono with a different Japanese atmosphere from the usual! The Asakusa area has several popular Asakusa-like photo spots such as Kaminarimon, Nakamise-dori, and Hanayashiki, but we also recommend Asakusa Yokocho, a new spot newly opened in 2022.
Asakusa Yokomachi

Every day for 365 days is a festival! NEO Yokomachi in Asakusa

Asakusa Yokomachi is located about a six-minute walk from Exit 6 of Asakusa Station on the Toei Asakusa Line. This area, called Asakusa Roku-gu, used to be the center of Tokyo's entertainment and entertainment industry, producing many entertainers. Asakusa Yokomachi, which was established in such an area, was born out of the desire to carry on the history of the area and spread Japanese culture and food to as many people as possible! The Asakusa Yokomachi was born out of the desire to continue this history and spread Japanese culture and food to as many people as possible. The moment you enter Asakusa Yokomachi, you will feel as if you have jumped into an extraordinary and different world.
Neon signs and goldfish decorations in the stage area

Want to take pictures in kimono! Photo spots galore!

The inside of Asakusa Yokomachi is filled with lively decorations and neon signs, as if it were a special occasion, creating a gorgeous atmosphere. A photo spot surrounded by many colorful wind chimes is recommended for taking pictures in yukata or kimono! The pop-up noren (traditional Japanese curtains) in Asakusa Yokomachi are also adorable and photo-worthy. You can also take pictures using a ninja face-mounted panel and a bright red parasol.
Wind bell corridor
You can also enjoy taking pictures in a variety of atmospheres, such as neon signs in Yokomachi, candy, masks, and duck scooping at the fair corner. Asakusa Yokomachi also has a kimono rental store, "wargo," so you can conveniently use it as a starting point for a stroll through Asakusa: rent a kimono, take pictures at the photo spots in Yokomachi, and then stroll around Asakusa.
Dagashi area and duck scooping

Enjoy Japanese festivals and food!

Asakusa Yokomachi holds festivals both on weekdays and holidays! You can enjoy festivals from all over Japan such as Yosakoi, Awaodori, and Bon Odori. In addition, Golden Samba performances are held every Friday in Asakusa Yokomachi in connection with the Asakusa Samba Carnival, a major summer event in Asakusa. The lively samba dancers' performance and live samba music called batucada are the main attractions of the festival!
Festival events
There are seven restaurants in Asakusa Yokocho, where you can enjoy yakitori, sushi, eel, machiaka, Korean cuisine, and more.

Asakusa Yokomachi, a new spot for strolling in Asakusa

We introduced Asakusa Yokocho, a hot new spot where you can enjoy kimono rentals, neon retro photo spots, and even festivals, fairs, and food from all over Japan all at once. Be sure to stop by when strolling around Asakusa.
Wind bell corridor and masks
Book a train and Asakusa area accommodations freely
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