A new brand of Sendai sweets! The latest information on Sendai Suzume Manju and Fruit Sandwich store [Chunchundo]!

  • Miyagi
  • Eating
Sendai Suzume Manju
Sendai's new brand of confectionery, "Suzume Manju," was born at Sendai Castle in June 2023. Do you know about this lovely Japanese confectionery featuring a sparrow, which is familiar to Sendai citizens because of the Date family crest "sparrow on bamboo" and the "Sendai sparrow dance"? You can buy "Sendai Suzume Manju," which you must buy when you come to Sendai! We will introduce you to "Chunchundo Main Store" located in Sendai Castle (Aoba Castle) and "Chunchundo Espar Sendai Store" newly opened in 2024 in Sendai Echika Souvenir Street.

Sendai Suzume Manju and Fruit Sandwich Shop in Sendai Castle [Chunchundo Honten

The ruins of Sendai Castle (Aoba Castle) with the statue of Date Masamune mounted on a horse overlooking the city of Sendai. Chunchundo Honten", a store selling "Sendai Suzume Manju", is located in a place where you can feel the rich nature and historical atmosphere. Chunchundo Honten is a new store operated by a local supermarket "Seisenkan Muranushi," and in addition to the new specialty "Sendai Suzume Manju," it also sells the most popular product handmade by Seisenkan Muranushi, the fruit sandwich.
Sendai Suzume Manju

Sendai sparrow buns" in the shape of a cute, soft, fluffy sparrow.

Sendai Suzume Manju," a new specialty of Sendai that is popular and talked about not only by domestic and foreign tourists, but also by locals, is a Japanese confectionery featuring the sparrow, a familiar motif in Sendai, such as the Date family crest "bamboo and sparrow" and Sendai's traditional dance "Sendai Suzume Odori (Sendai sparrow dance). The sweets are plump and cute, palm-sized, and have a lively and lovely appearance, as if a sparrow were spreading its wings and dancing happily. The glutinous texture of the dough is made of tapioca flour. There are three standard flavors. The "Peeled Koshian" contains red beans from Hokkaido that have been individually peeled before cooking, and has a smooth texture that melts easily in the mouth. The custard cream is smooth and has just the right amount of sweetness. The "Zunda" is made from dacha beans produced in Yamagata Prefecture, and the texture of the bean paste can be enjoyed. Seasonal Suzume Manjuu, such as banana flavor during the summer season, is also offered! Detailed information will be announced on the Chunchundo Instagram, so be sure to check it out and try the new flavors. The packaging has also changed to a new design, making it even cuter. Please pick one up as a souvenir, a gift, or as an everyday tea snack.
New package design

There is also a special treat only available at the Chunchundo main store!

At the main store located next to the food court on the first floor of Aoba Castle Honmaru Kaikan, you can watch the baking process of "Sendai Suzume Manju" through a glass window from outside the store. This is very popular among tourists because of the live atmosphere and enjoyable experience! In addition, the shop offers a menu only available at the Chunchundo main store, such as "deep-fried Suzume" which is made by crisping up "Sendai Suzume Manju" after receiving an order, and "Chunchun Soft" topped with "Sendai Suzume Manju". In addition, there is a panel showing the face of "Sendai Suzume Manju", so why don't you enjoy taking pictures with your family and friends to create memories of your trip to Sendai?
Chunchundo main store (exterior)
Sendai Suzume Manju" being baked

Fried Suzume" and "Fruit Sandwich", sweets only available at the Chunchundo Main Store.

Here are some details of the menu items available only at the main store that you may be interested in! Aged Suzume" is a new sweet with just the right amount of sweetness, crispy on the outside and soft inside, because Suzume buns are fried upon order. The four standard flavors are "peeled koshian," "custard cream," "zunda," and "camembert cheese," and limited-time-only flavors are also available. Chunchunchun soft serve ice cream is a thick soft serve ice cream topped with Suzume Manju, which does not contain red bean paste or cream, and is available in two varieties: "Milk" and "Zunda. Other items on sale include a mouth-watering fruit sandwich with oversized cut fruits and plenty of fresh cream sandwiched in between, and an outlet product containing many Suzume buns that are slightly misshapen, but still of the same quality.
Deep-fried Suzume
Frying Suzume buns.
Fresh Food Muranushi's signature product, "Fruit Sandwich

Chunchundo Espa is located on the souvenir street of Sendai Ekichika! Chunchundo S-PAL Sendai Store

On September 13, 2024 (Friday), Chunchundo SENDAI branch opened a store in SENDAI SENDAI B1F Souvenir Street, directly connected to Sendai Station! It is conveniently located for both domestic and international tourists as well as locals to drop by easily. The store is lined with many stores offering a variety of Sendai-style souvenirs, from traditional to modern arrangements of local specialties and popular sweets from various regions of Miyagi Prefecture. In addition to the standard Sendai Suzume Manju, the Chunchundo Espar Sendai store offers a new product, Sendai Musume (Ko) Suzume Monaka. In addition, freshly baked Suzume-manju buns arrive at 3:00 p.m. and are popular as a snack for those who are a little hungry!
Chunchundo S-PAL Sendai store (exterior)

New product "Sendai Musume Suzume Monaka" is born!

Following the "Sendai Suzume Manju," an adorable sparrow-shaped Japanese confectionery featuring sparrows familiar to Sendai, such as the Date family crest "sparrow on bamboo" and the "Sendai Suzume Dance," a new product, "Sendai Musume Suzume Monaka," was released on Friday, November 22, 2024!
Sendai Musume Suzume Monaka (Sendai Miso An)
The monaka is smaller in size than the existing "Sendai Suzume Manju" and is made with a crispy "monaka" skin filled with a special red bean paste, depicting little sparrows dancing happily. The skin is made by "Tane Kosho Tsuchida" in Kanazawa City, Ishikawa Prefecture. The bean paste inside the monaka comes in four types: "Sendai Miso An" with a sweet and sour taste that is a perfect harmony of rich miso paste made from Sendai Miso Soy Sauce Co. There are four types. Sendai Musume Suzume Monaka" is available at the SSPAL Sendai store and online!
Sendai Musume Suzume Monaka

Freshly baked "Suzume Manju" is also available!

At around 3:00 p.m., freshly baked Suzume-manju buns arrive at the main store in Aoba Castle Honmaru Kaikan at the Sendai S-Pal store. Looking into the showcase, you will find freshly baked Suzume-manju buns in wrappers printed with Miyagi Prefecture's tourism PR character, Musubi Maru. On the day the JR East Travel Service Center staff stopped by the store, freshly baked Suzume-manju buns in the "Caramel Crispy" flavor, available only at the Espal Sendai store, were on sale! The freshly baked Suzume-manju is warm and the dough is sticky inside. It is sold just in time for snack time and is easy to eat in the palm of your hand, so it is recommended for eating while traveling or when you are a little hungry. The monthly calendar of arrival dates is announced on the Chunchundo Instagram, so be sure to check it out and stop by!

Sendai Suzume Manju "Caramel Crispy" flavor, sold exclusively at the Espal Sendai store, is also on sale!

Caramel Crispy" sold exclusively at the Espal Sendai store is a tin bun with a crunchy corn flake texture and savory caramel. The moderately sweet caramel cream and the crunchy texture of the corn flakes are a perfect match!
How was the introduction of "Sendai Suzume Manju"? There are limited products that can be enjoyed at both "Chunchundo Main Store" and "Chunchundo Espar Sendai Store". When you come to Sendai, please enjoy "Suzume-manju", Sendai's famous confectionery, at each of the stores.
Chunchundo" Sendai Suzume Manju Instagram is here.

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