Delicious milk bread from Delicia, a local supermarket in Nagano Prefecture [Mochifuwa Milk Bread

  • Nagano
  • Eating

Delicia, a local supermarket in Nagano Prefecture

Delicia" is a local supermarket loved by people in Nagano Prefecture.

Delicia" stores are local supermarkets that are widely distributed in Nagano Prefecture, with 51 stores(*) in the prefecture, and are "community-based food supermarkets" as their catchphrase implies. I go there almost every day to buy food.


In addition to fresh foods and various prepared foods, Delicia's original brands "Shinshu-born" and "Shinshu-no-grown," which are grown in the great nature of Shinshu, are also sold. These original brands include jams made from apricots produced in the Chikuma River basin, which is one of the largest producers in Japan; juices made from fruits grown using the difference in temperature between day and night in Nagano Prefecture; sake made from underground water from the land of Azumino; blended wine made from grapes produced in Shiojiri; and potato shochu made from delicious water from Minamishinshu. and other varieties of shochu.


Supermarkets in travel destinations are the perfect place to immerse yourself in the local lifestyle, as they offer products that can only be purchased in that area and are unique to that area.


*As of April 2023.

Delicious milk bread sold by a local supermarket!

This *and trip. has introduced several famous milk bread stores, including Komatsu Bakery in Matsumoto City, but we also recommend the "mochi fluffy milk bread" sold at local supermarket "Delicia" stores, as it is also excellent.
Milk bread is one of the soul foods of Nagano Prefecture, and is produced and sold mainly in Nagano Prefecture. It is a thick, rectangular loaf of sweet bread with cream kneaded into the milk.
Delicia stores sell "Mochifuwa Milk Bread" as part of the Delicia Selection, which is characterized by the use of a rectangular, mountain-shaped loaf. It is characterized by the use of a rectangular mountain-shaped loaf with a soft, fluffy texture and a moderately sweet cream filling. Thanks to the sweetness that has no unpleasant aftertaste, you can easily eat it with a crunch.
Mochifuwa Milk Bread is delicious at room temperature, but it can also be chilled in the refrigerator. The cream in the bread hardens slightly, giving it a unique texture, so please give it a try.

The photo shows the regular size, but half-size is also available. In addition to the milk flavor shown in the photo, there are other flavors such as raspberry, so there is a wide variety. It is fun to find the size and flavor you like.
Delicia stores are located throughout Nagano Prefecture, so if you are ever in Nagano, be sure to stop by and look for the "Mochifuwa Milk Buns.
Mochifuwa Milk Bread" is characterized by its mountain-shaped bread.
The price shown in the photo is as of April 2023.
A moderately sweet cream sandwiched between the soft and fluffy bread!
For more information about milk bread, please refer to the article below.
Delicia" official website
We recommend that you book your stay in Nagano City with the " JR East View Dynamic Rail Package "!
We recommend that you book your stay in Matsumoto City with the " JR East View Dynamic Rail Package "!
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